It is important that businesses do branding. It helps you catch your target customers’ attention and inform them about your business. You will find many different types of brands form the iconic, unforgettable, and the ordinary. But what is it that makes a logo stand out? If you want to make your logo attractive and enticing, what colors should you use?
There is such a thing as the psychology of colors. It is how people’s emotions and thinking are stirred when they see a specific color. Although people don’t really think about it, colors influence their emotions, thoughts, and feelings. Our thinkings are affected by colors. There are various ways that certain colors speak to use. The philosophy of your brand is communicated when you use certain colors in your logo.
When creating a logo, it is important to ask several questions about your business. Is your market targeting males or females? Is your brand trendy or classy? Do you have an age group in mind for your target market? Is your business high-end or middle-class? These questions help your business create a logo that truly speaks to your audience. It can help solidify your brand.
You get different emotions when you see different colors. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. Different colors speak differently to us. Here are the different colors to use in your logo and how it makes us feel and think.
There are two categories of colors, the warm colors and the cool colors. Let us consider the warm colors first.
Red is a color that attracts men. It is associated with fire and passion. It is a color of urgency and it can help grab anyone’s attention. Your heart rate is increased and it gets you pumped up.
If you want a friendly, playful color, then use orange. It is a color of energy. It has a great effect on children.
Yellow is a bright color meant to bring joy, happiness, warmth, and cheerfulness to any logo. But yellow needs to be balanced with other colors because too much of it or too little leaves your distracted or overwhelmed.
Here now are the cool colors.
Many logos contain the color blue. If you use blue for your logo, then it represents tranquility, peace, and maturity. You make people trust your brand if you add blue to your logo.
Green is associated with the outdoors. With green, newness is conveyed. Peace and a desire to promote growth in our lives is evoked if you use the color green.
If you want a luxurious logo, the go for purple. Purple is grand and distinguished but with a sense of mystery to it.
Male audiences will be attracted to the logo with brown colors for its earthy and tough-guy persona.
Black and white is in their own category. They are more powerful when combined with other colors.
If you want to learn more about logo colors, visit this website and read more about it now.